For the National Retail Federation (NRF) Competition course, our team of three conceptualized and developed a comprehensive marketing event for Macy’s centered on zodiac signs and birthdays. Within a five-week time frame, we produced a fully integrated plan encompassing ideation, financial projections, merchandising strategies, and cross-channel marketing initiatives. The project emphasized experiential retail and customer engagement, demonstrating strategic thinking within a competitive, real-world context. This project strengthened my integrated marketing, event planning abilities, and merchandising aspects of the fashion industry, further exposing me to large-scale retail strategy within a competitive industry setting.