This collaborative project involved the development of a five-look collection for Nordstrom’s in-house brand, Treasure & Bond, as part of the Fashion Design Principles course. Working within a team of four, we conducted extensive market, competitor, and in-store research to accurately reflect the brand’s aesthetic and target consumer. The project strengthened my understanding of brand identity and technical design processes, resulting in a cohesive collection that aligns with the lifestyle and values of the Treasure & Bond customer. Apart from this, my collaborative design and market research skills were reinforced throughout this process exposing me to the strategic alignment required when designing for an established retail brands.